Case Study- Research in Action (RIM)
" Leading the Way the World Communicates”
" It is the relationship and team-work that underpinned the company and transformed the earth! ” The blackberry offers challenged numerous very basic ideas in work and life. That eliminates range and time and challenges the boundaries among work and home. It has enabled us to do items that would have been impossible ten years ago. Being a company itself RIM destroys the status quo by encouraging team-work, empowering, producing, and attending to their staff. Their focus on employees made them certainly one of Canada's top 100 Employers in 2009. Term: Research in Motion Limited. (RIM)
Address: Waterloo, Ontario, Canada
Office buildings: North America, European countries, Asia-Pacific
Target: " Stay in Motion, ” joke – SIM ( ha, st?lla till med ett, just like the simm card maintain permanent recollection in the cellphone itself) Revenues: $11. 07 Billion intended for fiscal yr ending March 28, 2009 Growth: 168, 000%
Business: 54% of the US; & still gaining ground in Europe, Latin America & Asia. Relationship: Mike Lazaridis & John Balsillie. CEO's: Mike Lazaridis- Founder – 1984 -Current
Jim Balsillie- Cofounder- Potential clients Business Strategy – 1992-Current Business: Blackberry mobile phones and a host of Wireless Solutions for networking the " Worldwide Mobile Communications Market. ”
Assistance: Provides wireless internet and email-based services.
Delivers: Security and reliability of its service and Blackberry-app World Manufacture: The Blackberry mobile phones Smartphone.
Core Values: Team-work and Egalitarianism.
Competition: The Apple iPhone, Nokia, Palm, Yahoo and many others. Products: Laptops, personal computers, other smart phones.
Customer Base: Business (the highway warrior) and Consumers.
Largest Customer: Verizon? Business Methodology: " Stay on the Move” Diversity:
Ability Diversity; see's as a strength and provides training to all staff who want to consider it. Dissimilarities are Resources; see's staying different and pursuing your own vocation can be a real...