Dabur sight Rs 500 crore product sales turnover by Real juice
BS Reporter / New Delhi Feb 21, 2007
Dabur Foods, a 90 per cent supplementary of FMCG company Dabur India, should achieve a revenue turnover of Rs 500 crore by simply 2010 from its flagship drink brand True. Towards this kind of, the company can invest Rs 100 crore over 3 years. Of this, Rs 70 crore will be used for broadening manufacturing lines in Jaipur, Siliguri and Nepal. Presently, Dabur Real contributes Rs 175 crore to the kitty of Dabur Foods, which includes an overall yield of Rs 225 crore. The other brands of Dabur Foods are Energetic, Coolers and Hommade. To ensure sustained regarding Dabur Genuine, the company was evaluating the jams and jelly marketplace and also cut-fruits and fruit syrup industry though simply no immediate announcements in these categories were anticipated, Amit Burman, CEO, Dabur Foods, explained. " In the last 10 years, True has had a compound twelve-monthly growth level (CAGR) of 33 %. Our emphasis over the up coming three years is to achieve a CAGR of twenty-five per cent, thus increasing yield from the company to Rs 500 crore by 2010, вЂќ Burman said. Dabur has also done a presentation and design makeover of its Genuine brand. Outlining the rationale lurking behind the new the labels, Sanjay Sharma, general supervisor, sales and marketing, said: " The modern look provides a two-fold agenda - to keep the loyalty of our current consumer basic and to catch the attention of more consumers. вЂќ
The Rs three hundred and fifty crore domestic branded juice market is growing at a CAGR of 25 %. According into a study simply by AC Neilson, Dabur Genuine has nearly 57 % market share, while Tropicana can be described as distant second with twenty-five per cent reveal.
To focus on the demands with the exports market, the new production lines would also focus on the markets on the western part of the country Asia and African countries, Burman stated. Other content
Fruit juice segment poised intended for 30% growth
Saturday, Drive 04, 06\
Sabyasachi Samajdar, New Delhi
The branded fruit juice market in India is predicted to be really worth Rs 500 crore prepared fruit beverage market (nectars, drinks and juices combined) and the section is growing around 30 per cent per annum. Big players like Dabur, Pepsi, Godrej and Parle Agro are already in the market and in view of the fast growth on the market, newcomers just like Surya Food and Agro, Mother Dairy, Ladakh Food, Pioma Companies have come in the market with new products in the recent years.
Amit Burman, Chief Executive Officer, Dabur Foods, told Foodstuff & Drink News within an interview which the market share of Dabur's True Fruit juice is now 60 percent. No doubt Dabur's Real Juice is the industry leader then Pepsi's Tropicana. The two key fruit juice makers in India, Tropicana and Dabur are going all out to tease Indian taste buds with ethnic flavours. However , Godrej's Jumpin is slowly obtaining its space in the juice market. Godrej Industries Foods Division features fruit juices beneath the Xs brand, which earlier only contained nectars. Parle Agro's Frooti and N-Joi too are doing well in industry. Delhi NCR-based Surya Food and Agro Ltd, companies of Priyagold biscuits, provides forayed in the juices segment. Mother Dairy has recently introduced the Safal brand of state of mind. Safal happens to be available in orange, mixed fruit, grape and an orange-apple combination. Ladakh Foods, company that gave you the Leh Berry seabuckthorn berry beverage, has now introduced an apple-peach combination drink and a mixed fresh fruit variant. Ahmedabad-based Pioma Industrial sectors, makers of the Rasna label of soft drink concentrates, test advertised a diluted mango drink in Andhra Pradesh recently. There are now wine racks filled with fresh fruit juices, nectars and drinks. True juices coming from Dabur Food
Dabur Food introduced the first time in the American indian market Cranberry extract juice - Real Cranberry extract Nectar. An innovative product via Dabur Foods' portfolio, Actual Cranberry Licor is exotic fruit juice licor, available in 1-litre packs. In accordance to options, Real Cranberry offers the exotic...