MARKETING COVER

EVENT ADMINISTRATION COMPANY

Case: Clubworks

LAHTI UNIVERSITY OF APPLIED

SAVOIR

Degree plan in

Intercontinental Business

Thesis

Spring 2013

Nguyen, Nhat Anh Quang

Lahti School of Applied Sciences

Degree Programme in Worldwide Business

NGUYEN, NHAT ANH QUANG:

Promoting plan for function management

firm

Case: Clubworks

Bachelor's Thesis in International Business, sixty four pages

Planting season 2013

ABSTRACT

This thesis provides a ideal marketing arrange for an event supervision company, which in turn represents service business organizations. Headquarter of the firm is in Lahti, Finland, while the operations will be nation-wide. The company in which the case company can be involved contains entertainment, festivals, events, and club functions in different places such as discos, restaurants, lounges and outside the house. The promoting plan is going to enable the business to have thorough vision about the business and increase rewards and useful the corporation as a whole.

This thesis appears like a combined solution to the part conflict problem that the publisher is facing. As a organization student, mcdougal provides an advanced study emphasizing a marketing issue. As a staff, the author offers a business strategy that adds benefits to his firm. And finally, while an musician, the author offers successfully brought his inspirations together, music and funds. The research approach used in this kind of thesis can be qualitative. Qualitative data is definitely collected by interviews with managers, unofficial meetings with workers inside the related business field, findings and private resources; while, materials and ideas are attained from journals source, for instance , books, content, journals, press releases. Some electronic digital sources double to supply info for some researches in this thesis.

Key words: advertising plan, support business, celebration management

ITEMS

1

one particular

1 . you

Background

one particular

1 . 2

Objectives, study questions, limits

2

1 ) 3

Analysis Method & Data Collection

3

1 ) 4

2

INTRODUCTION

Framework of Thesis and Theoretical Framework

4

5

installment payments on your 1

Advertising philosophy

five

2 . a couple of

Marketing organizing

7

installment payments on your 2 . 1

Purpose of advertising planning

7

2 . installment payments on your 2

Advertising planningapproaches

being unfaithful

2 . installment payments on your 3

3

MARKETING AND ADVERTISING PLANNING

Promoting planning procedure

10

doze

3. you

Nature of business

doze

3. 2

Missions and objectives

15

3. 3

4

BUSINESS MISSIONS

Finalizebusiness mission and marketing goals

20

twenty-two

4. one particular

Business environment audit

23

4. two

Competition taxation

25

4. 3

Firm audit

21

4. 4

Service examine

28

4. 5

your five

MARKETING TAXATION

SWOT evaluation

33

ONLINE MARKETING STRATEGY

36

a few. 1

Advertising mix

thirty six

5. 1 . 1

Mixture element one particular – Product plan

thirty eight

5. 1 . 2

Mix element a couple of – Advertising plan

35

5. 1 . 3

Combine element 3 – Prices plan

forty two

5. 1 . 4

Combine element 5 – Place plan

forty five

5. 1 . 5

Combine element five – People element

49

5. 1 ) 6

Blend element 6 –Process aspect

50

a few. 1 . 7

Mix component 7 – Customer managing

54

your five. 2

Economical plan

56

5. a few

Risks administration

58

a few. 3. you

Short-termism

58

5. several. 2

59

5. several. 3

six

Management support lacking

Confusions

60

sixty one

6. one particular

Findings

61

6. two

7

RESULTS AND RECOMMENDATIONS

Suggestions

62

SUMMARY

SOURCES

63

sixty four

LIST OF CHARACTERS

FIGURE 1 . Key components of the promoting concept (Jobber 2009, 4).............. 6 FIGURE 2 . Production orientation (Jobber 2009, 5)............................................. 6 NUMBER 3. Marketing orientation (Jobber 2009, 5)............................................. 7 NUMBER 4. Great things about a marketing strategy (Blythe & Megicks 2010, 15)............... almost 8 FIGURE five. Marketing Organizing Process (modified from McDonald & Payne 2005, 273)...

References: Clubworks. (2013). Clubworks homepage. Gathered from Clubworks:

http://www.clubworks.fi

Stats Finland. (2013, Febuary 19). Statistics Finland 's PX-Web databases.

' ' ' ' ' ' ' ' ' ' (2013). Employee of Clubworks. Interview March 2013

' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' (2013)

' ' ' ' ' ' ' ' ' ' ' ' (2013). Director of a local nightclub. Interview December 2012

' ' ' ' ' ' ' ' ' ' ' ' (2013)

' ' ' ' ' ' ' ' ' ' ' (2013, a couple of 12). General Director. Interview 2012 - 2013

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